Here are some suggested resolutions if you haven't implemented them already:
Make Your firm E-commerce Ready. A Bloomberg news record this week said that U.S. Department shop were forced to slash prices this Christmas due to fierce competition from Internet retailers. Imagine that. Multi-million-dollar businesses are feeling the pinch from e-tailers. It's only a matter of time before you start hearing similar stories from the Caribbean. With the scheduled implementation of the Caribbean single store and cheaper (Csme) and the elimination of other trade barriers, like it or not, you will be competing on an international stage. If you get ready to take orders and accept payment online now, there is no way you can regret it later. The view that one of your competitors might do it before you is not at all far-fetched. Start an E-Mailing List of Past, gift and possible Clients. Such a list will allow you to repeatedly advertise this year to a targeted group of individuals at minute or no cost. For each special offer or sales promotion, you will be able to tell those who bought from you in the past, those who are buying from you right now and those who may buy from you in the future, all with the click of a mouse. How do you get them to agree to receive these notifications? That's where the next three resolutions come in. Offer a reduction to people who sign up on your website. This could take the form that Bwia has right now, which is that the rates to people who buy tickets online are undoubtedly lower than those of the ticketing office; or it could take the form that first-rate Motors had whereby Honda owners who made assistance appointments via the website got a small discount. Discounting techniques give tangible incentive to clients to register on your website and once they're there, you can advertise to them periodically. Raffle something. whatever you raffle doesn't even have to be one of your products, neither does it have to be a car or whatever costly. It could be something that is perceived to be big but is undoubtedly very affordable. For example, you can say, "Sign up on our website to join our mailing list and gain a opportunity to win a mark to Tobago." Tickets to Tobago are undoubtedly still quite affordable but somehow, trips and airports have great value in people's minds. Wine is another such product. A selected bottle of wine at Xtra Foods can cost less than 0 but somehow, people value it highly. Of course, you are going to announce this raffle to people who whether have bought from you in the past, are buying from you now or are likely to buy from you in the future. You wouldn't want the mass store to be signing up on your website just for the opportunity to win something. Stage a Launch Although your website may have been active for a while, you may never have formally launched it. Anyone selling whatever online using real-time credit card processing is newsworthy in Trinidad and Tobago, because such a website will very likely be the first or at the very least, one of the first in its business to offer e-commerce. The media concentration a formal set in motion will bring will also be well worth your trouble. So whether you want to try all or one of the above, don't let 2006 fly by as speedily as 2005 without setting goals to get the most out of your website.
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